PSJ PLAZA SOR JUANA is a project by AS/D Asociación de Diseño. It is a commercial building housing offices and retail spaces in the Tlalnepantla municipality, Estado de Mexico, in the northern area of Mexico City.
The concept for the Graphics and Signage was one were the visual and the graphic elements will operate as an extension of the architectural details, working together as a whole.
Simplicity and synthesis describes best both the utilitarian and the aesthetics purposes of the signage system, complementing the spaces in which they interact with the user.
Piergianna Mazzocca was a full time intern in AS/D Asociación de Diseño while the graphics and signage were developed, being asked to fully participate in its design.
PROJECT BY: AS/D ASOCIACIÓN DE DISEÑO
ARCHITECTS: Fernando Velasco and Paola Morales
LOCATION: Tlalnepantla, Estado de México, México
TEAM: José Muñoz, Eduardo Palomino, Santiago García de Letona, Piergianna Mazzocca
CONSTRUCTION: Punto y Raya Arq. / Honorio Juárez
PHOTOGRAPHY: Piergianna Mazzocca